Glossary
Term Description
VAST Ad The IAB’s Video Ad Serving Template (VAST) specification is a universal XML schema for serving ads to digital video players, and describes expected video player behavior when executing VAST-­formatted ad responses. VAST 3.0 adds critical functionality that opens up the in-stream digital video advertising marketplace, reducing expensive technical barriers and encouraging advertisers to increase video ad spend.
Webcast Metrics The MRC accredited measurement product that allows stations to get census data about the listenership of their station(s).